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Why
does our skin show aging?
Your skin is made up of three layers: The
Epidermis, the Dermis, and the Subcutaneous
Layer.
The Epidermis
is the thin outer protective layer, and
consists of epithelial tissue in where rows
of cells resemble bricks in a wall, with new
cells produced at the base.
The Dermis is
just beneath and contains connective tissue,
small blood vessels, sweat and oil glands,
nerves, and cells that produce collagen,
called fibroblasts. Scientists formerly
thought that fibroblasts were little more
than scaffolding on which more important
cells would climb. But University of
Rochester Medical Center scientists have
discovered that certain fibroblasts have
highly specialized duties and play a major
role in how scars form, fat accumulates, and
harmful inflammation arises in humans. They
also appear to be metabolically active. Two
fibers, collagen and elastin, weave through
the dermis, giving skin flexibility and
firmness.
The
Subcutaneous Layer is beneath the dermis and
consists mainly of a type of connective
tissue called adipose tissue. Adipose tissue
is more commonly known as fat and it helps
cushion the skin and provide protection from
cold temperatures.
With aging,
all skin cells begin to produce excess
amounts of free radicals--unstable oxygen
molecules that, under ideal circumstances,
are removed by naturally occurring
antioxidants within the skin's cells. In
aging skin cells, antioxidants are in short
supply. The free radicals generated are left
unchecked and cause damage to cell
membranes, proteins, and DNA. These free
radicals eventually break down collagen, and
release chemicals that cause inflammation in
the skin. It is a combination of these
cellular and molecular events that leads to
skin aging and the formation of wrinkles.
In simple
terms, as we get older, two components of
our skin--collagen and elastin--degenerate,
setting the stage for the appearance of
wrinkles, creases, folds, and furrows. The
breakdown of these components, accelerated
by such things as exposure to UV rays,
gravity, pollution, smoking, lack of
exercise, and/or a consistently poor diet,
results in the more visible signs of old age
on our skin.
Years of
facial expressions trigger small temporary
folds in the skin to form where our muscles
move; with age, depleting levels of collagen
and loosening elastin fibers develop a
memory of each crease. The Epidermis also
becomes thinner and the connective tissue
weaker. Combined with the lack of tone in
aging facial muscles, the Epidermis begins
to sag and droop, while natural folds become
unnaturally pronounced by fatty cheeks,
neck, and chin. Reduction of blood
circulation and restriction of blood vessels
lead to a loss in youthful hue and manifests
in a dull grayish color to the face.
What is
Microcurrent?
Microcurrent is a modality providing
electric current in millionths of an ampere,
called Microamperes. It is the closest known
electrical current that can be delivered on
a near identical magnitude as the electrical
current the human body naturally produces on
its own; it is therefore physiologic and
safe.
Microcurrent
is subsensory and should not be felt while
it is being delivered, since there is barely
enough current to stimulate the sensory
receptors. Microcurrent modalities are
different than TENS (Transcutaneous
Electrical Nerve Stimulation), which uses a
form of electrical current measured in
Milliamperes commonly used as a therapy to
block pain. Microcurrent is from 10-100
times less powerful than TENS, and should
never cause muscle contraction or be
uncomfortable during cosmetic applications.
Microcurrent
is part of the TENS current range; however,
Microcurrent provides accumulative healing
affects, whereas TENS blocks pain but has
virtually no healing effect. The
Microcurrent modality used in medical
healing is referred to as MENS, but its use
for aesthetic treatment is termed Facial
Sculpting or Facial Toning.
Microcurrent,
because of its close proximity to our own
body's current, works on a more cellular
level to aid in the healing process. It is
upon this initial cellular healing platform
that we began our research and development
into the use of Microcurrent for aesthetic
regeneration.
How is
Microcurrent used for cosmetic treatment and
why is it so effective?
The short answer: As we age, our body loses
much of its natural electrical energy, much
like a battery gradually losing its charge.
On a cellular level, this leads to a
breakdown of collagen and elastin in our
skin, which leads to sagging and unevenness
of texture; lines, wrinkles, and folds
become the inevitable result. Beneath the
skin, the facial muscles become increasingly
contracted over years of facial expression
and constant gravity, allowing the overall
lift of our face to decline.
Microcurrent
emits subtle electrical frequencies that
mimic the body’s own electrical signals,
thereby increasing the amount of ATP
(adenosine triphosphate, the chemical fuel
of human cells) by as much as 500%. Such
increased levels of ATP speed cellular
metabolism; the result is a detoxification
that increases the rate of waste and
impurity elimination. Protein synthesis and
cellular membrane transport are also
increased, as well as the reconstitution of
collagen and elastin. The results of these
processes can be seen in improved skin tone
and coloration, the reduction of fine lines
and wrinkles, and the firming of sagging
areas of the face and body.
Besides the
increase in ATP, protein synthesis, and
cellular membrane transport, clinical
studies have consistently shown that
Microcurrent causes the following:
35%
increase in blood circulation
40%
increase in Gluconeogenesis
(production of new glucose)
45%
increase in the number of elastin
fibers in the dermis
50%
increase in the length of the
elastin fibers
10%
increase in collagen thickness in
the connective tissue
35%
increase in the number of blood
vessels
28%
increase lymphatic drainage
All of these
combinations are key factors in the
effectiveness of Microcurrent Facial
Sculpting. The body is literally being
recharged back to its more youthful
electrical state, as though a draining
battery were plugged into a charger. With
each treatment, ATP levels are stockpiled or
stored, which is why Microcurrent Facial
Treatment results are cumulative and become
better as a series of treatments progresses.
Beautiful Image Facial Sculpting will show
good results with only one treatment;
however such results may last only 48-72
hours in the initial treatment, then 3-4
days as you reach your 4 th or 5 th
treatment. By the 6 th or 8 th treatment,
muscle memory takes over and progress
becomes more rapid and longer lasting, until
only a booster treatment is needed every 4-6
weeks to maintain the results. This is
called “muscle re-education.”
The dramatic
increase of ATP levels allows muscles to
stay in the re-educated positions for longer
periods of time. The other attributing
factor is an increase in blood circulation.
Blood circulation has everything to do with
the function, condition, color, and overall
health of the skin, as well as underlying
tissue.
Compare that
to any “skin resurfacing” procedure which
only stimulates collagen by wounding the
dermis. Microcurrent does not rely upon
wounding, nor does it require a healing
process to show results.
The long
answer (including clinical studies and
technical details): Beautiful Image Facial
Sculpting emits Microcurrent which passes
through special wands to manipulate 32 of
the 53 muscles of the face by isolating
traditional acupuncture points. The direct
effect of this is called "muscle
re-education.”
Muscle
re-education can be accomplished to a
limited degree without electrical current,
such as in massage therapy; however when
done using Microcurrent the results are
extraordinary. In technical terms, facial
muscles become increasingly contracted over
years of facial expression and gravity.
Microcurrent recharges those muscles into a
shorter state. This widely-accepted concept
was coined as the Golgi Tendon Organ (GTO)
by George J. Goodheart Jr., DC, in the late
60's and is still accepted today.
In 1982, a
landmark study performed by Ngok Cheng (now
referred to as the Cheng study) found that a
delivery of 50 to 500 microamperes of
Microcurrent caused an increase in
mitochondria, protein synthesis and that the
Aminoisobutyric Acid uptake increased
dramatically which led to a 30-40% increase
in protein synthesis and Gluconeogenesis
(biosynthesis of new glucose). The study
also found a 300-500% increase in ATP levels
(Adenosine triphosphate). ATP molecules,
known as the "energy of life", are the
storage and distribution vehicles for energy
in the body and drive a number of biological
processes such as photosynthesis, muscle
contraction, protein synthesis, and membrane
transport. ATP increase has been an
attributing factor in the use of
Microcurrent to speed the healing of wounds
and injuries for over 60 years.
The idea that
ATP can be stockpiled or stored is the
reason why Microcurrent treatment results
are cumulative and become better as a series
of treatments progresses. The dramatic
increase of ATP levels allows muscles to
stay in the re-educated positions for longer
periods of time. The other attributing
factor is an increase in blood circulation.
Blood circulation has everything to do with
the function, condition, color, and overall
health of the skin, as well as underlying
tissue.
Emil Y. Chi,
PhD, director of the University of
Washington 's Department of Pathology,
performed clinical studies using
Microcurrent equipment. He notes, "The fact
that this technology works in harmony with
the body is evident. Examination of skin
tissue treated with Microcurrent showed a
45% increase in the number of elastin fibers
in the dermis, and the length of the fibers
on average doubled. The collagen thickness
in connective tissue increased 10%, and the
number of blood vessels increased by 35%.
The application of Microcurrent to skin and
tissue produced a firmer and tighter feeling
on the skin surface."
Chi's study
further notes a 35% increase in blood
circulation in tissue treated with
Microcurrent, as well as remarkable
Iontophoresis (delivering medication or
cosmetic product with electrical current)
that allows superior penetration of products
into the skin. Other notable results
concluded from the study were that redness,
irritation and inflammation of surgically
traumatized tissue could be decreased
significantly, and the build up of hardened
collagen that makes up scar tissue was noted
to be three to five times less in tissue
treated without Microcurrent.
Lymphatic
drainage, an often over-looked treatment in
aesthetics, has been gaining momentum in
recent years. Clinical studies performed
using Microcurrent at Hong Kong 's Tuen Muen
Hospital in
1988 indicated that lymphatic drainage was
increased by 28% on post-cancer patients
suffering from lymphodema.
So
what is Microcurrent Facial Sculpting™?
After 30
years in the cosmetic technology industry,
we have spent more than 10 of those years
developing what we believe to be the
hallmark of all Microcurrent Facial
Treatments, and everyone who tries it tends
to agree. It is called Microcurrent Facial
Sculpting™. The procedure involves a
combination of a nice facial using various
skin products, a facial massage, an
acupuncture treatment, and the delivery of
Microcurrent into the Dermis. The experience
is described as wonderfully relaxing and
euphoric, and involves no pain or
discomfort. The results are described as
remarkable.
How is
your Facial Sculpting™ different than any
other Microcurrent Facial Treatments?
While other manufacturers were quickly
trying to get their product on the market
before this technology soared into the
American mainstream, Beautiful Image, Inc.
decided to take its time and develop a
Microcurrent Facial Treatment that would
represent a hallmark not only in its
technological field, but among any and all
nonsurgical procedures.
After more
than a decade of research and development
utilizing a NASA engineer and several
physicians and technologists from the
aesthetic industry, we began test-marketing
our achievement. The claims were met with
skepticism but we soon developed a
reputation of getting twice the results in
half the time compared to any other
Microcurrent Facial Treatment available
anywhere in the world.
What makes us
the preferred choice of thousands is our
ability to accomplish noticeable results on
anyone after only their first session. We
were the first and are still the only
manufacturer bold enough to guarantee such
results on anyone, or we will refund 100% of
the equipment investment to our aesthetic
professional for as long as they are
performing our treatment.
Better yet,
we have recently fine-tuned our body
sculpting to such success that we can now
guarantee the same level of results on the
buttocks, stomach, arms, legs, and back.
That is yet another guarantee no one else in
the world dares to make. Everyone makes
claims and shows before/after pictures, but
we’re the only ones who back them up with
bold guarantees.
Put our
Microcurrent Facial Treatment beside any
other in the world and you will see twice
the results in half the time in a
side-by-side comparison. Others require 20
treatments at two per week to get similar
results as ours, often turning their current
strength up to uncomfortable levels, and
even then they cannot get noticeable results
in one treatment each time, much less in
2-3.
Our secret is
our series of eight wave forms specifically
tuned to pulse in a calculated series. It
took us ten years of clinical research to
tweak this pattern to best affect dynamic
results to achieve quick and lasting
aesthetic change to the face and body.
With
Beautiful Image Facial Sculpting™, you can
get that complete makeover in a short period
of time right before that special event.
How
popular is this cosmetic technology becoming
in the United States?Microcurrent
Facial Treatments have been in the United
States for several years, but just like
other trends in cosmetic treatment and
fashion, it seems to start overseas then
reaches mainstream levels in the U.S. via
celebrity circles. For two years in a row,
Hollywood insiders have reported that this
treatment was one of the hottest among
celebrities in the weeks before the Academy
Awards; in fact, this year it was featured
on Extra during an episode on “Pre-Oscar
Makeovers”.
Hollywood
celebrities that are currently known to be
fans Goldie Hawn, Jamie-Lee Curtis, Mel
Gibson, Liv Tyler, Meryl Streep, Drew
Barrymore, Gwyneth Paltrow, Sandra Bullock,
Susan Sarandon, Rene Zellweger, Michelle
Pfeiffer, Jane Fonda, and Cliff Richard.
Industry
experts and media moguls are predicting this
treatment to be as popular as Botox and
Microdermabrasion by 2008. Many Cosmetology
schools are already training their students
on the technology in preparation for these
predicted industry demands. Annette Hanson,
president of Atelier Esthétique Institute of
Esthetics in New York , has dedicated nearly
one full week for a 14-hour certification
course in this technology for all advanced
students qualifying for ITEC certification.
What age range is this treatment suited for?
Beautiful Image Facial Sculpting™ is
recommended for adult clients of all ages,
since it preserves and maintains the
youthful elements of younger clients, and
acts as a rejuvenating treatment for older
clients.
What direct benefits should I expect from
Microcurrent Facial Sculpting™?Complete
direct benefits include:
Diminishes or eliminates fine lines,
creases, and wrinkles
Hydrates and revitalizes skin,
making it smoother and softer
Improves blood circulation and
lymphatic drainage
Rejuvenates the "pink glow" of
youthful hues
Visibly firms and contours, lifting
the overall droop
Tightens sagging jowls, doubling
chins, and fatty cheeks
Clears up or reduces acne
Reduces the appearance of stretch
marks & cellulite on the body
Reduces scarring and dimpling from
laser resurfacing
Reduces dark circles or puffiness
under eyes
Reduces symptoms of Sinusitis,
Rhinitis, and Rosacea
How
long has Microcurrent technology been
around?T
he discovery that electrical current in the
body is disrupted by wounds occurred In the
1830's when Carlos Matteucci proved that an
electrical current was generated by injured
tissue, but it wasn't until 1843 that the
existence of wound currents was first
experimentally observed by Dubois-Reymond.
Nearly 100
years later, the Japanese would rely upon
this discovery to use Microcurrent on the
its soldiers during WWII, as Japanese
physicians found that small electrical
currents promoted the mending of non-healing
bone fractures, reducing the time it took to
heal. The first commercial device outputting
microcurrent stimulation was the Dermatron,
developed in the 1960's by Dr. Reinhold Voll
of Germany . Mainstream use would eventually
find the technology treating a variety of
nonunion fractures and bone implants as an
accepted procedure among orthopedic
surgeons. The technology further progressed
to treating pain in burn patients and sports
injuries.
Medical
doctors, physical therapists, acupuncture
physicians, and chiropractors have since
relied upon Microcurrent for decades, but
its use in cosmetic treatment is fairly
recent, born out of one physician
successfully treating Bell's palsy patients
for paralysis, noticing that the facial
lines were much softer, the face more
lifted, and the eyes less droopy. It is used
in the treatment of Bell’s palsy patients to
this day.
Other
successful uses of Microcurrent in the
medical community have achieved results
include: Tempero-mandibular joint
Dysfunction, Carpal Tunnel Syndrome, Macular
Degeneration, Scoliosis, Tinnitus, Tic
Doloreaux, and even clinical depression,
anxiety, and insomnia.
Are
there any harmful side effects or pain
during or after the treatment?
None. Not only is our treatment painless,
but clients look forward to the relaxing
experience. Our waveforms are very inducing,
and many fall asleep during the session.
Afterwards clients feel euphoric, as though
the just experienced the most fantastic
hour-long massage; however, 15-20 minutes
later, they describe themselves as feeling
invigorated and alert.
Beautiful
Image Facial Sculpting™ does not rely upon a
thermal energy source like a laser;
therefore there is no inflammation or
redness, no need to heal before seeing
results, and absolutely no downtime. Just
reapply makeup and go on with your day.
Many
procedures using lasers advertise themselves
as "lunchtime facelifts" requiring no
downtime, but who wants to resume their day
with a red swollen face? Microcurrent facial
treatments are by far the safest and most
effective nonsurgical treatment available
today.
How
soon do my clients get results?
While other Microcurrent Facial Treatments
proclaim individuals may see some minor
change after 3-4 sessions, and significant
change only after 15-20 sessions, Beautiful
Image Facial Sculpting™ will produce
noticeable changes on your first session.
Further changes will be even more effective
and lasting as your facial “memory” is
achieved and sustained at 8-10 sessions.
How
many sessions are recommended for the full
treatment and how often?
Most clients need 10 treatments to achieve a
full “facelift” makeover. Clients with
greater aging effects such as severe neck
sagging, deep creases, or distinguished
“crow’s feet” at the brow, may need up to 15
sessions. Clients need a minimum of 2
sessions their first week, then one per week
thereafter until treatment is complete.
Those who are on a short timeline (preparing
for a wedding, accepting an award, etc.) may
be treated twice per week in order to
complete their treatment quicker. After your
10 sessions, your look is maintained by
receiving booster treatments every 4-6
weeks.
How
long do the treatment sessions last?
Allow about an hour and fifteen minutes for
your initial appointment, and an hour for
all subsequent appointments. Booster
treatments are generally only 30-40 minutes.
How
long should I expect the results to last?
You cosmetic investment is preserved as long
as you are receiving booster treatments
every 4-6 weeks after the initial treatment
span. If you stop booster treatments, you
risk losing the muscle memory after about 6
months and will have to start a new
treatment span again to regain the original
youthful look.
What other areas of the body is Beautiful
Image Facial Sculpting™ effective on?Besides
the face and neck, clients also receive
treatment on the stomach, legs, hands, back,
arms, and buttocks with exceptional results.
The buttock lift is perhaps the most
popular, especially as the bikini season
nears.
Are
there any indirect benefits to this
treatment?
Although this treatment is intended to
reduce or ward off the effects of aging,
many who are treated mention other
beneficial effects. These may or may not
include:
Menstrual
cramps relieved
Menopausal discomfort alleviated
Fat reduction (in areas treated)
Back and neck pain relieved
Depression decreased
Digestive discomfort and constipation relief
Increase in energy levels
Insomnia alleviated
How long has your company been around?
Our company’s
roots began in aesthetic technology over 30
years ago.
What is
the average return on investment for your
treatment professionals?
For a limited time, we are pricing our
treatment equipment lower than the median
average for Microcurrent Facial
manufacturers in order to cover the U.S.
logistics in such a way that we are prepared
when the mainstream demand hits national
consumers. We have held this lower price for
three years and have experienced 100% of our
treatment professionals covering their
investment from its revenues within 90 days
or less, as long as they push packages of
treatments to their clients over individual
treatments.
Those with an
existing client base who are open to
alternatives to surgery cover their
investment quicker, oftentimes within weeks,
and stay booked daily. Such professionals
are Chiropractors, Dermatologists, and
Acupuncture Physicians. Although many spas
and salons with a strong referral base do
the same.
Once a client
tries our treatment, they see results in the
mirror right after it, and the average ratio
of closing them on a package is 75% or
better, according to our research. By
offering them an incentive for referrals who
also purchase packages, our professionals
quickly find themselves staying booked
continuously.
Average 1st
year revenues of professionals in a variety
of fields will be $150,000-$200,000 per
sculpting machine; although many are
utilizing several machines in one location.
What type of specialized training and
certification is needed to perform this
treatment?
Texas Beautiful Image's trained
staff will train at its Texas facility or at
the client's location. The client is
provided with a DVD with complete training
instructions sent with each unit. TBI
follows with a complete fulfillment package
containing collateral material and
instructions for the on-site training and
VIP Seminar. When training on-site,
the client prepares by reviewing the DVD and
practice sessions in advance. The TBI
professional will arrive a day early to do
advance training and observe the techniques
of the new providers. The
following day the seminar is held with
actual potential candidates invited in for
demonstrations. It is not unusual for
the professional to recoup a major part, if
not all, of their investment over the two
days.
After the initial review, the new
provider are required to perform and
digitally record the results from a number
of procedures and have same verified.
At that time a certification is issued by
TBI.
Beautiful Image Facial Sculpting™ is
used by Chiropractors, Dermatologists,
Acupuncture Physicians, and Cosmetic
Surgeons, but you’ll also find its use in
Med Spas and Day Spas. The minimum licensing
required in most states is that of an
Esthetician; in fact, many Cosmetology
schools are training students to use our
procedure in order to better equip them for
the increasing demand.
So what
are your suggested packages along with
prices?
We recommend individual treatments for
$99-$149, but packages are what increase
your revenues and create the most buzz due
to the amazing results from multiple
sessions, and most everyone wants the full
benefit of a full series of treatments. We
recommend packages of 5 treatments starting
from $475-$695, with an additional free
session if the package is purchased at the
time of their trial session. Larger package
examples will be shown to you by your
Beautiful Image sales representative.
Once I make the purchase, how long
will it take for me and my staff to be
trained enough to offer it?
On-site training can be included in
the equipment sale, and is scheduled at your
convenience. You will be certified on the
procedure and its marketing strategies by at
your business, as well as provided a
step-by-step DVD and manual to refer to
afterwards. You can expect to be proficient
enough to perform the treatment on real
clients within 1 week, but, like any
professional skill, you will get better as
you treat more people.
Do I
get professional support from your company
after I purchase your equipment?
Absolutely. We can assure you that your
success after the sale is not only important
to us, it is vital to our growth and
reputation. If you don’t succeed in
generating happy clients and increase your
revenues through our equipment, it will
eventually reflect upon us, and our future
sales. Our philosophy is simple: If using
our equipment makes you successful and
produces the intended results in your
clients, other businesses just like you are
going to want the same. Without that, we
would never make it in this industry.
Your regional
representative is a phone call away, as is
our corporate office in Tampa, Florida. Your
equipment comes with a 3-year warranty and a
lifetime service plan.
You are also
provided continual updates on advanced
training techniques and marketing material.
Soon we will be airing national television
and radio commercials, as well as continuing
to appear on programs and in magazines. Just
like a chess match, we have already thought
several steps ahead in preparation for this
inevitable trend, so that not only will our
company reap the rewards of having the most
effective Microcurrent Facial Sculpting
Treatment in the world, but you as a
professional will share the wealth.
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